Audience Data

Drive Outdoor’s Audience Data solutions deliver precise consumer insights to connect your dealership with buyers who are actively shopping.

By combining data from over 300 consumer databases—including online/offline shopping signals and zip-level targeting—we ensure your ads focus on authentic in-market leads.

We offer two powerful audience solutions, each accessible below as its own detail page:

Use either to optimize media campaigns – from social ads to CTV – and capture more qualified leads with minimal ad waste. Our targeting options can suit independent dealers, franchise networks, or associations.

Granular Data

Tap into ownership histories, behavioral signals, and brand-level trends.

Flexible Activation

Deploy these audiences across social ads, connected TV, and paid search.

Efficient Ad Spend

Minimize wasted impressions by focusing on true in-market leads.

Paid Social

Engage in-market buyers across Facebook, Instagram, and TikTok with dynamic, data-powered social campaigns tailored to your inventory

Digital Video

Reach and influence shoppers on streaming platforms like YouTube and Connected TV with high-impact, audience-targeted video ads.

Display

Stay top-of-mind with dynamic banner ads that reflect your real-time inventory and appear across premium and lifestyle websites.

Next Steps

Ready to go deeper into who’s in-market?